Journal

Notes onbeing heard.

What we learn on the ground about communication, media and events in Madagascar and across Africa.

A woman speaking into a microphone on a panel
Latest · Strategy4 November 2026

Plan for WhatsApp first, then everything else

Your audience already has a channel they open fifty times a day. Start your campaign there.

Read the article5 min read

A letter from Antananarivo,once a month.