Most of the effort behind an event goes into the day itself: the venue, the speakers, the guests. Then the room empties and the moment is gone.
We plan the coverage at the same time as the programme. Who do we interview, which moments do we photograph, which quotes do we turn into posts the following week?
We plan the coverage at the same time as the programme.
A single well-prepared day can produce a highlight film, a set of portraits, short clips for social media and a written summary for partners.
That is how an event becomes a campaign, and how the people who could not attend still hear what was said.
Written by the Boite²Com team in Antananarivo. Want to talk about it? Write to us.
