In Madagascar, as in much of Africa, conversations happen on WhatsApp and Facebook long before they reach a website. Messages are forwarded, voice notes are shared, and a good visual travels from group to group in hours.
That changes how we plan. We design the first version of a campaign for a phone screen held in one hand: short copy, a clear image, a vertical video under a minute, and a file light enough to load on a slow connection.
The best channel is the one your audience opened before breakfast.
Once that version works, we adapt it for the other channels: a longer post for LinkedIn, a printed card for an event, a page on your website. The message stays the same across all of them.
A campaign built this way is easy to forward, and forwarding is how most messages spread here.
Written by the Boite²Com team in Antananarivo. Want to talk about it? Write to us.
