Many of our clients speak to audiences in French and in English. A word-for-word translation usually reads like one.
We write the key message in both languages from the start, then check that each version sounds natural to a native reader. French runs longer, so layouts leave room for it.
Translate the intention, not the sentence.
Our rule is to translate the intention, not the sentence. A headline that works in French may need a completely different phrase in English.
Done this way, the message reads as if it had been written in each language first.
Written by the Boite²Com team in Antananarivo. Want to talk about it? Write to us.
