Messaging, copywriting and digital templates for an association expanding its programmes and its audience. One message every member of the team can tell the same way.
The challenge
The association had strong programmes and committed volunteers, but no shared way of describing what it does. Each member explained it differently, which made the association harder to understand for new partners and supporters.
Our approach
We ran a working session with the team to agree on the core message, then wrote the key texts: a one-line description, a short pitch and programme summaries. We built social and presentation templates so volunteers could publish on their own while staying consistent.
The outcome
A clear, shared message used across the website, social media and partner presentations. The team spends less time rewriting and more time running its programmes.
