Five awareness flipcharts (boîtes à images) for the Mad'Aids network and Santé Sud, with the Ministry of Public Health as partner. Designed to be used by facilitators in face-to-face sessions.
The challenge
Prevention content in Madagascar often arrives as dense, clinical leaflets written for experts. The partners needed messages that would be read, understood and passed on, especially by young people and families outside the capital. Topics are sensitive, so tone mattered as much as accuracy.
Our approach
We started in the field, sitting in on sessions with outreach teams and collecting the real questions people ask. Those questions became the backbone of the campaign: short answers, plain language, Malagasy and French side by side. Every format was designed mobile-first, light enough to download on a slow connection and easy to forward on WhatsApp.
The outcome
A reusable campaign toolkit the partners can roll out region by region: video series, social templates, printed cards for outreach sessions and a short guide on how to adapt each piece. Field teams now work from one shared message instead of starting from scratch each time.
