Public events and institutional communication for the City of Antananarivo, planned for residents first, with photo and video coverage the city can reuse afterwards.
The challenge
Institutional communication can feel distant. The city wanted public moments that residents would choose to attend and remember. Each event also had to work for media, partners and the city’s own channels.
Our approach
We shaped each event around one simple story residents could relate to, then planned the programme, staging and protocol around it. Photo and video coverage was planned alongside the programme, so the key moments were captured and ready for publication the same week. Social content ran before, during and after to build attendance and extend reach.
The outcome
A repeatable event format the city can run again, with a library of photos, films and posts used across its channels.
