A gamified competition produced with an incubator, turning a challenge into a story participants and followers could follow live. Built on the mechanics we developed for Le Rallye Gourmand.
The challenge
A treasure hunt only works if the rules are clear, the clues are fun and the pace never drops. The organisers also wanted the competition to build visibility for the incubator and its partners.
Our approach
We designed the game flow in stages, with clues, checkpoints and scoring, and tested it before launch. A live communication plan followed teams on the move, with updates, short videos and leaderboard posts throughout the competition.
The outcome
A national competition played in stages, with live coverage that followers could track from start to finish. The incubator and its partners were visible at every checkpoint and in every update.
