Communication and promotion for a cultural centre running concerts, talks, exhibitions and language programmes. We gave the whole calendar one recognisable look and tone, with room for each event’s own character.
The challenge
Each event had been promoted separately, with its own look and tone, so the programme felt fragmented and the centre itself was harder to recognise. The team also needed to produce promotion quickly, often with short notice between events.
Our approach
We designed a flexible visual system with fixed elements and room for each event’s personality, plus a promotion rhythm: announce, remind, cover, recap. Templates let the team produce posters and posts in minutes, while we handled photography at key events to build a consistent image bank.
The outcome
Faster production for every new event, and a season that reads as one programme whatever is on.
